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Ikea Assembles a Winning Online Video Marketing Strategy "Online video doesn't have to be expensive, and I think it's best when it isn't," says Ikea media manager Alia Kemet. "When you can have a more ...
Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. What are the secrets to the company's marketing success? And what can marketers learn from its strategy? An ...
The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs. Linus Karlsson, global chief creative officer at Ikea for the past four years, is ...
IKEA has hired ad-agency veteran Linus Karlsson for the newly created role of chief creative officer for both product development and marketing and communication, creating a bridge across two ...
Purpose Marketing Hits and Misses analyzes new campaigns from the past month. ... Marketing News & Strategy Watch—What Coke and Bodyform got right and Ikea got wrong in new purpose ads.
Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.
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