Coinbase (COIN) has partnered with AI search engine startup Perplexity AI to give traders easier access to real-time, trustworthy crypto market data, the companies said Wednesday.

Dan Ives of Wedbush Securities said it’s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple’s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta, Bloomberg reported.

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

Perplexity AI, the fast-rising search startup backed by Jeff Bezos, Nvidia and SoftBank, just launched its first web browser. Dubbed Comet, this AI-powered browser is designed to challenge Google Chrome ’s dominance, which still commands over 68% of the global browser market.

If Apple is going to be a major player in artificial intelligence, it needs to acquire AI search engine Perplexity, an analyst says.

Perplexity’s Max plan with unlimited Labs, early access to features like Comet, top AI models, and priority support for power users.