Bay's lawsuit says Cadillac "have apparently stolen Bay's ideas and work for the commercial, without paying for them."

GM's Cadillac F1 Team spot quickly led to a $1.5 million lawsuit within 24 hours of the commercial’s airing, alleging breach of contract and fraud.

Cadillac F1 expects to start at an aero deficit in Melbourne, but is here to fight other teams.

For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a contender?

Renowned director Michael Bay has filed a $1.5-million lawsuit regarding Cadillac’s Formula 1 Super Bowl advertisement, claiming that Dan Towriss, the team’s CEO, and “his Cadillac F1 team have apparently stolen Bay’s ideas and work for the commercial, without paying for them,” according to the complaint recently filed in Los Angeles.

Cadillac F1 unveiled its 2026 livery on Sunday with a unique Super Bowl ad, combined with a Times Square reveal that shocked Formula 1 fans.

Cadillac has hired former Lewis Hamilton associate Marc Hynes as chief racing officer ahead of its debut Formula 1 season.