US President Donald Trump has threatened a 200% tariff on alcohol from EU countries – he was responding to the bloc's plan to impose a 50% tariff on US whiskey, a move which itself came in retaliation to Trump's steel and aluminium tariffs

In his first term, Trump also targeted the alcohol industry. A series of tit-for-tat tariffs hit alcohol products in the U.S. and the EU. The Biden administration suspended those tariffs, but now the industry is once again in the crosshairs. The industry has still been recovering from that first tariff spat.