Opinion
Apple’s recent executive shake-up has me optimistic about the future of Siri
On Thursday, Bloomberg reported that Apple CEO Tim Cook had “lost confidence” in SVP of AI John Giannandrea. In turn, he’ll no longer be in charge of Siri product development, and now Vision Pro head Mike Rockwell will be taking the lead.
Apple Has Reassigned Siri to the Department that Produces Results
In the process, the Siri team was reassigned to this new department and placed under Giannandrea’s authority. By early 2019, the new SVP was shuffling things around to refocus on longer-term research, presumably in hopes that taking the broader view would ultimately help Siri improve.
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