Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Dallas securing Flagg is a big deal, but not as important as New Balance signing the teenage situation to a multi-year sneaker deal before he began his college career. Flagg's sne ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

The 18-year-old first overall NBA draft pick shows off the look that will take the NBA by storm in the upcoming season.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Jeremiah Smith is an Adidas athlete. Ohio State is a Nike school and has been since 2016. Despite the clash in brands, Smith ...

Sure, Flagg won't be able to wear New Balance on the court for a year. But that's just a year. This time next year we'll be talking about what Cooper Flagg might do in the NBA.