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Paramount Global ends standoff with NielsenParamount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics products. The deal comes several months after Paramount dropped Nielsen ...
Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation ...
Audience measurement and data firm Nielsen has partnered with Indian media and entertainment company JioStar to provide ...
RAB CEO Mike Hulvey hosted a panel of marketing executives to ascertain strategies for increasing advertiser confidence in AM ...
Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading ...
It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to ...
Nielsen’s Custom Research and Media Analytics division will provide qualitative and quantitative surveys designed to segment target audiences based on demographic and behavioural variables ...
Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be ...
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