Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as consumers look for a healthier option.

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and healthier alts to classic soda. As popular options like Poppi and Olipop have claimed shelf space at more than just health-food stores,