Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

So, let's get into these "gut-healthy" drinks. Grasso said that even though Poppi and Olipop are both prebiotic sodas, it is ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...

Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...