European consumers are making a clear statement. Learn how anti-Musk sentiment and a flood of new, affordable rivals are pushing Tesla's sales downward across the continent, signaling a major market shift.

Tesla Inc. Chief Executive Officer Elon Musk has assumed oversight of sales in Europe and the US, leaving deputy and senior vice president Tom Zhu over Asia, following the high profile departure of Omead Afshar,

The plunge in sales reflect the gains for Chinese EVs, boosted by the troubles at Tesla and the dislike of Musk among those unhappy about his support for conservative causes.