The adverts of the 1940s can be neatly divided into two broad categories. First, as the world was consumed by war, governments harnessed the best advertising talent to boost morale and promote ...

“This is a dream beyond time, a dream in which this minute, this hour, this golden day, this magic night will endure forever,” declares a Bermuda tourism advertisement from the 1940′s. “This is ...

I've been told many times about the magazine ad for the Indian Maid Mattress Co. that depicted an exhausted Indian youth asleep beside a dreamily smiling Indian girl, both on a bare mattress, the copy ...

Smokey the Bear’s image is getting a refresher, from stern authority figure to cuddly companion, says the New York Times. Although the campaign still declares “Only you can prevent wildfires” — the ...

In Buffalo and around the country, fur storage was a big, competitive industry. Seventy-five years ago today, as our city warmed up for spring, LL Berger’s used ad space to remind ladies to put their ...

‘A diamond is forever.” So read a 1940s ad for De Beers. It was part of the diamond company’s crusade to boost sales by convincing the American public that an engagement ring, by definition, featured ...