Customer experience is a relatively new discipline, but one which is rapidly emerging as the key future battleground for B2B brands. Interest in the topic is being driven in the consumer sector by the ...

The pressures of today's B2B sales landscape are vast. There are longer sales cycles, an increased number of stakeholders (6-10 people are now involved in the B2B buying process), greater appetite to ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...

With more than two-thirds of the buyer’s journey conducted covertly, modern buying cycles seem deceptively short. However, the 2024 Buyer Insights & Intelligence Series revealed that marketers have ...

If brand activation plays a leading role in your strategy, add "share of search" into the mix for your buying process in B2B. Today, we’re more clued up than ever about how B2B buyers buy. We know, ...

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...