A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the ...
The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking ...
In part two of this series on the state of ad blockers, I take a look at a new product from a well-known company whose earlier product has been available for nearly a decade: Adblock Plus (ABP).
The creator of Adblock Plus, the most popular browser add-on in the world, has finally acted on his crisis of faith and turned off ad blocking for non-intrusive "acceptable ads." This change has only ...