Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

By embedding machine learning into the core of pricing infrastructure, organizations can shift from reactive to proactive.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Congressman Greg Casar (D-Texas) proposed the ‘Stop AI Price Gouging and Wage Fixing Act of 2025‘ this week. “Now that AI is ...

American Airlines CEO Robert Isom was critical of a top competitor's use of artificial intelligence in airline pricing.

Lyft and Uber rides are more expensive on weekends, hotel prices during a convention soar through the roof, and food delivery prices spike at dinner time. Delta Airlines, which has long used dynamic ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Lotlinx said its Vertical AI system is designed to capture and analyze the dynamic factors affecting vehicle pricing, including tariffs, economic conditions, competitor activity and regional ...

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