Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026, something is actually changing. The headsets are lighter, the experiences ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Fans feel excitement as 7 AR shifts reshape 2026. The pace of change has quickened because major players are pivoting ...

Shock surged on Jan. 12, 2026 as Meta announced a large Reality Labs downsizing that will reshape AR priorities. The move ...