Criteo has announced an exclusive partnership with ASOS Media Group, where it will oversee advertising across the global online fashion retailer’s app and web experiences. Under a three-year agreement ...
This week Asos opened its doors to its first pop-up – a milestone in the retailer’s 23-year history. The decision to meet its customers in the real world is part of a significant marketing shift at ...
ASOS, the online clothing retailer, recently announced a target of zero net carbon emissions by the year 2030. It’s a move that comes following ongoing criticisms of the environmental impact of “fast” ...
UK-based global online retailer Asos is to rethink its emphasis on performance marketing after admitting that allocating about 80% of its £224 million ($251 million) budget to the discipline was not ...
Asos has unveiled a broad reach, multi-territory advertising campaign in an effort to target more young and female customers. The three-month, seven figure, high frequency activity will run across VOD ...
Condé Nast’s head of programmatic trading, Malcolm Attwells, Mashable’s UK advertising director, Ben Martinet and USA Today Sports Media Group’s director of content development, Jamie Mottram will be ...
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