Add Yahoo as a preferred source to see more of our stories on Google. Asos’s fortunes have taken a hit in recent years - can the brand turn things around? (Alamy ) Every day, without fail, my phone ...

Every day, without fail, my phone buzzes with a new plea from the Asos app, like messages from an increasingly needy frenemy. “Hey queen!” they often shout, or “hey gorgeous!”. Then they get down to ...