The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

Do you have a hunch that you don’t see colors as clearly you should? Ever been told that something has different shades, but they all look the same to you? If so, you could be color blind. Some people ...