Coca-Cola’s latest holiday ad, launched on November 5, 2025, was a grand experiment in the use of artificial intelligence for creative visual generation. Despite the involvement of a hundred-strong ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...