In a year when AI messaging dominated Big Game ads, System1, The Creative Effectiveness Platform, reveals that consumers’ favorites were heartfelt and human. This year’s top ads were the NFL’s "You ...

Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a ...

When Coca-Cola released its AI-generated holiday ad in November 2024, it sparked a wave of criticism for its unnatural visuals and perceived lack of creativity. The controversy, which included ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

For decades, advertising has relied on human imagination: a clever slogan, an emotional story, the perfect image that connects a brand with its audience. But that creative process is changing.