To prime the discussion for this afternoon’s “Roll Your Own Network: Enter the Ad Exchange†panel at OMMA Ad Nets, moderator and Revenue Science, VP-Marketing Marla Schimke, got things going by, ...

AppHarbr, GeoEdge ’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s ...

Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests and in some style. The news was delivered via the ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and ...

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

Microsoft's auction-based ad exchange network AdECN is inviting advertising networks that buy and sell online advertising to test its new Federated System, scheduled for release in 2009. The platform ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...