Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

The U.S. government has used private ad data to get around the Fourth Amendment. Now foreign enemies are turning it into a ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user ...

How Ads Track Your Activity And What Steps You Can Take To Safeguard Your Personal Privacy: Many people notice that advertisements seem to match their recent searches ...

Do you ever feel like your Facebook is listening to you, or watching your every move? That whenever you search for something on another website or have a conversation with a friend, the next minute ...

Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December — up from 7.40% in February. AdGuard’s report — which tracks the share of ad-tracking requests — ...

After major privacy enforcement finally hit Meta’s tracking ads business in Europe earlier this year, the tech giant has confirmed it will be changing the legal basis it claims for microtargeting ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Value your privacy? Listen up. Apple's iOS 6 platform, which ships on the iPhone 5 and can be installed on older iPhones and iPads, is tracking your browsing history. It's doing this to more ...

It’s been over two years since a key piece of the tracking-ads’ industry’s consent collection apparatus was found to breach European Union’s data protection laws. Today the surveillance data complex ...