Add Yahoo as a preferred source to see more of our stories on Google. Adidas celebrated the success of the 2023 FIFA Women’s World Cup with help from legendary athlete Billie Jean King. On Sunday, ...

This week on Women’s Equality Day, adidas – a global leader in sport performance – announces its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Adidas Tennis celebrates Billie Jean King at the U.S. Open by ...

Former tennis superstar Billie Jean King graced the red carpet at the FN Achievement Awards held tonight at Cipriani South Street in New York. King will be presenting the award for Person of the Year ...

Over the course of the last year, Adidas has created custom versions of its Speedfactory AM4 for major cities around the world, professional teams celebrating a championship, and even special events ...

Adidas, a sportswear brand, increased sales and celebrated the 45th anniversary of Billie Jean King’s Battle of the Sexes tennis match by turning people’s shoes into her iconic blue and white trainers ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 43 min 12 sec ago By Tim Nudd - 55 min 52 sec ago By Gillian Follett - 1 hour 4 min ago 5 hours 25 min ago By Tim Nudd - 5 ...

Andi Jackson, Billie Jean King, and others reacted to Adidas' latest campaign on Women's Day shared on Saturday. The advertisement featured several women athletes, showcasing the significance of the ...

Based on the insight than in NYC alone, girls are more than two-times likely to drop out of sport than boys their age, the brand has committed to break down the barriers that see almost 1.7 million ...