Learn how 12 unique marketing campaigns shocked audiences, proved daring creativity works and achieved business success. The ...

New measurement approach helps advertisers quantify future revenue impact from customer acquisition and reactivation ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

A group touting itself as a “nonpartisan” prediction market watchdog launched an ad campaign targeting Kalshi on Wednesday, ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

NPR unveiled a national media campaign last week aimed at both fans and nonlisteners that emphasizes its mission to create a more informed public. Developed in collaboration with independent ...

Hollister is eschewing traditional advertising in favor of a marketing strategy that speaks to the enduring role music plays in youth culture for what it describes as its largest summer campaign to ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Glass, Jawando both approaching public election fund distribution limit weeks out from June 23 primary election ...

A targeted ad campaign by DirecTV is likening this week's upfronts in New York to "a week-long metaphor" for the pay-TV ...