Yahoo! Small Business today launched Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a clear picture of ...

Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Generally speaking, there are two ways to approach the challenge. The first is with analytics–using advanced mathematics to build regression or artificial-intelligence models to identify causal links ...

The Internet and social networks offer unprecedented opportunities for small businesses to run more sophisticated and targeted marketing campaigns. The challenge, of course, is that there are so many ...

Yahoo Small Business customers now have an new integrated online marketing dashboard to play with. Yahoo hopes to stay relevant with small businesses as big data begins to affect every sector of the ...

Quant5, a provider of predictive marketing software as a service (SaaS) solutions for small and midsize businesses (SMB), announced the release of its new Predictive Marketing Dashboard. Quant5’s new ...

The success or failure of a digital marketing dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and ...

Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard, generally ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

You may not know this but Yahoo still operates a product called Yahoo Small Business, which provides SMBs and sites with web hosting, domain name registration, web site design templates, e-commerce ...

In this series, we’ve been examining the 5 keys to designing and deploying an effective marketing dashboard. They are: Building cross-functional alignment on the role of marketing in the organization; ...