Kantar Media recently released a study on advertising expenditures, noting a fall of 12.3 percent in 2009 to $125.3 billion. Fourth quarter 2009 ad spending was off 6 percent against 2008, with nearly ...

Pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective.

Denstu’s annual report of advertising expenditures showed spend in Japan totaled around US$63 billion (5,891.3 billion yen) in 2012, buoyed by healthy spending in traditional media. A strong recovery ...

As the advertising budget for the Missouri Lottery has increased, the amount of funding contributed to public education in the state has decreased. According to a report from Missouri State Auditor ...