The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Advertising industry transformations in the last decade couldn't be missed by almost anyone. Internet technologies, mobile systems, multichannel user connections, the introduction of personalized ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for ...

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Native advertising is a bit like the Ice Bucket Challenge – you must be living on the moon ...