Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Advertising operations managers are responsible for the advertising done by a company. They may be employed by advertising agencies or service-based companies, and in some organizations the ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

Marketing managers play a key role in the success of a business by leading a team and creating a marketing strategy that meets the goals of the organization, either by maximizing profits or building ...

Opinions expressed by Entrepreneur contributors are their own. Marketing managers can earn a median income of $135,030, with top earners making up to $192,520 annually. The role is one of the top 25 ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Having a social media presence is nonnegotiable for today’s businesses. It’s a crucial part of the overall marketing strategy, helping brands increase their awareness and generate website traffic.

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities. From content topic ...

Cathrine Blanchard, a third-year public relations and social entrepreneurship major, is The Red & Black’s Student Advertising ...