The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Marketing once followed a familiar script. Brands spoke, audiences listened, and success was measured by reach and repetition. That script no longer holds. In today’s economy of abundance, where ...