The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Veteran adman Prabhakar Mundkur examines why advertising today is not in crisis, but in a hurry, and what brands must do to ...

Marketing once followed a familiar script. Brands spoke, audiences listened, and success was measured by reach and repetition. That script no longer holds. In today’s economy of abundance, where ...