Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

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Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

Jack CrissNo, this column is not a sales pitch.And a disclaimer: since 1992, I have made the vast majority of my living ...

In FY25, government advertising in print stood at Rs 643.63 crore, reinforcing its continued relevance in the government’s ...

Radio, television, and newspapers are woven into the fabric of life. Ignoring these media means ignoring an opportunity to convey to your audience what's special about your business. Online ...

Have you ever wondered if TikTok ads for printing businesses can deliver real value to your marketing mix in 2026, beyond just entertaining dances and trends? With TikTok’s ad revenue and creator ...

The ad is particularly clever in replacing the newspaper’s masthead with the phrase “The Best of Times.” It opens as a quiet ...