With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater ...

What’s happened? Ubisoft has officially launched Teammates, a first-person-shooter-style R&D experiment built around generative AI companions and assistants. The prototype features an AI ...

Ubisoft is pushing the boundaries of interactive gaming with Teammates, a playable research project exploring how AI can fundamentally reshape player experiences. Following the experimental Neo NPC ...

Gamers are outraged as video game companies begin to experiment with how AI can fit into industry, causing multiple projects ...

One of the most visible advancements lies in non-player character (NPC) behaviour. Traditional AI in games operates within ...

Google Cloud’s global director for games, Jack Buser, argues AI should be treated as a powerful tool that enhances human ...

Sony files a patent for AI-generated PlayStation podcasts voiced by game characters, offering personalized updates, tips, and recommendations.

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...

Classic games retailer GOG was recently caught using AI to generate a promotional image that was accidentally pushed live in a recent storefront sale.