Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

Amazon and Roku are uniting to give brands what they position as unmatched CTV scale in the U.S. The partnership between two companies that have long been rivals in the hardware arena focuses on ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

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Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively, ...