The company boosted customer service satisfaction with a generative AI-powered chatbot, and its Rufus shopping assistant is simplifying product searches.
Rufus launched as a beta version on February 1 to a small subset of U.S. customers who use Amazon's mobile app. The company said it will gradually roll out the chatbot to the rest of its U.S ...
AI-powered chatbots are reshaping customer service by improving efficiency, response times, and engagement. With advancements ...