Ambiguous means unclear or open to interpretation. In advertising, you want to avoid generalized statements that could be applied to any brands or products. Instead, you usually want clear, concise ...

When we use language, it seems so easy to understand what other people are saying that it is hard to appreciate the complexity of the act of carrying on a conversation. Obviously, we miscommunicate at ...

Are you dismissing small signals that may portend danger to your business? Ignore these ambiguous threats, and you could imperil your company. Pharmaceutical giant Merck discovered this firsthand when ...

This is the last in a series of four articles on what strategy should look like in a world that is volatile, uncertain, complex and ambiguous (VUCA). In the previous three articles I outlined the ...

Findings from two related experiments show that people are apt to cheat on a task in favor of their self-interest but only when the situation is ambiguous enough to provide moral cover. To maintain ...