Appfigures’ analysis reveals 80 top apps use Apple Search Ads, signaling a growing trend across app categories.

Google is pushing back against other major technology companies’ efforts to put the responsibility of age verification on the ...

In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

Parents want a one-stop shop to verify their child’s age and grant permission for them to download apps in a privacy-preserving way,” Antigone Davis, Meta’s vice president of global safety, wrote on X ...