The digital advertising world is scrambling to prepare for a seismic change when Apple updates its iPhone software in the coming weeks. The move, called App Tracking Transparency, or ATT, will force ...

It has already been said repeatedly, but Apple CEO Tim Cook has once again confirmed that Apple Intelligence will still be on-device and in Private Cloud Compute in spite of the Google partnership.

Unlike traditional AI systems that funnel user data to remote servers for processing, Apple Intelligence primarily operates ...