SHOPPERS are going wild for an “unreal” fashion buy in Asda that will make you want to ditch skirts for spring – and it’s only £12. George is the supermarket’s in-house fashion ...

BARGAIN-hunting fashionistas are rushing to Asda to snap up a “stunning” new spring jacket and it will only set you back £24. With the warmer weather finally on the horizon, savvy ...

Supermarket fashion is more popular than ever. Thanks to great prices, good quality and convenience it’s never been easier or stylish to shop in the aisles. Now, George at Asda is taking it ...

This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park near ...

From Sainsbury’s to Asda, supermarkets are upping their clothing game while keeping prices affordable – these are the items ...

George at Asda has confirmed it is restocking a viral £42 co-ord that 'looks sensational'. The matching set has impressed shoppers on social media, with one fan claiming the denim look is the 'best ...

UK retailer Asda will open its first of 10 standalone concept stores for clothing and homeware brand George in Peterborough ...

The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...

Asda has just announced a half price January sale - and it's got everything you need to make your New Year even more shiny and new. Making January a lot more enjoyable, the Asda George sale spans ...

Here are 15 signature pieces that'll see you through April showers, chilly evenings and balmy weekend afternoons ...