Audi's logo has gotten a makeover — or at least updated its look. Of course, the four interlocking rings remain, but they are noticeably flatter. The old chrome look has also taken a hike, replaced ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in branding.

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

Left hand, meet right. That seems to be Audi’s grand strategy with the launch of the new “AUDI” brand in China, a move they hope will strike a chord with local buyers. Beyond the all-caps name (as if ...