If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, ...

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...

The integration of precise purchase data with digital behavioral signals ensures a more accurate identification of active buyers, helping brands to target audiences that are ready to convert. Improved ...