If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

Ford filed a patent for an augmented reality system that uses a pair of special glasses connected to the driver’s smartphone. Through the synergy, the glasses will display selected data, potentially ...

So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

Tanner Marlar is a career-long journalist covering the automotive techincal industry. From the best and worst infotainment systems to ground-breaking innovations in the automotive space, Tanner has ...

Seatbelt lights, augmented reality. New car features I like this year Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025 ...

A day after Intel bought autonomous car technology provider Mobileye, Alibaba led an $18 million funding round into WayRay, an augmented reality car navigation startup. WayRay, based in Switzerland, ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

Microsoft is working with Volkswagen to bring augmented reality to cars via a new “Moving Platform” mode for the Hololens 2. Neither company goes into exact detail as to how this will work, but there ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

Picture-in-picture may be coming to your next car courtesy of head-up displays that put more snippets of information in your line of sight. By giving you controlled doses of data projected onto a ...