Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Meeting the needs and wants of the customer should be a standard business and marketing objective, regardless of size or type of business, be it B2B or B2C. Customers come in two categories, ...

My professional opinion as a customer experience speaker-consultant- author is that customer service is customer service, period: whether B2B (business to business), retail, wholesale, hospitality, ...

If you're in one of the parts of the country that is buried under snow right now, you might be needing a way to fight off cabin fever this weekend. We can’t change the weather, but we can offer your ...

Business-to-business (B2B) marketing firm Fusion Marketing Partners (FMP) today announced that founder and CEO Christopher Ryan will offer a complimentary chapter from his forthcoming book, Winning ...

Marketers can now trade in their favourite book to have inspired them in 2019 and receive a new book and note of inspiration in return. To use the new, free bookclub service just send in a book, ...

Writing a book is certainly a mammoth task – but it’s one that some B2B organisations seem to be taking on willingly, in a bid to position themselves more effectively, or to bolster their thought ...