While business-to-consumer (B2C) transactions have progressed by leaps and bounds during the past decade, business-to-business (B2B) transactions have remained incredibly complex and cumbersome. Even ...

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

Oracle Data Cloud has launched a business-to-business (B2B) audience data marketplace to help B2B marketers improve their targeting throughout the marketing funnel. Oracle Data Cloud's B2B audience ...

Oracle’s CloudWorld conference was held in Las Vegas last week and virtually worldwide. Amongst the plethora of announcements and press releases that accompany this event, one announcement stood out ...

After Oracle bought data-management platform and exchange BlueKai last February, it essentially split the company in two. The Oracle Marketing Cloud reaped the benefits of BlueKai’s DMP while ...

As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with ...

It’s difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges. On Friday, Oracle ...

In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users ...

Oracle Data Cloud has unveiled what it is claiming is the largest B2B audience data marketplace aimed at programmatic marketers. The new solution provides access to more than 400 million business ...