NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

Programmatic advertising has revolutionized how businesses connect with their customers and has enabled marketers to target specific audiences precisely and at scale. In this time of doing more with ...

What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a ...

UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: 1. Hyper-personalization using ...

Sales professionals know that not all leads convert to paying customers. To maximize the potential for a return on the time, money, and resources your business has invested in sales outreach, you need ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

A unique selling point (USP) is the one thing that signifies your business offer, forms the foundation of a strong brand and differentiates you from your competitors. In B2B markets, most firms are ...