Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Three new advertising idents have been created for BBC One starring the much-loved characters from Julia Donaldson and Axel Scheffler’s story books. Sign up for the top news stories every day to keep ...