BMW rebrands and expands its M Driving Experience into AREA M, adding an international focus, a new hub location, and new ...

BMW's Driving Assistant Plus is an advanced driver assistance system (ADAS) package designed to make driving easier and safer. It combines several camera- and radar-based systems that help with ...

BMW has teased the latest test rig for its Neue Klasse vehicle platform, which is supposed to underpin the next generation of ...

If you'd like to get behind the wheel of some of BMW's latest - including the all-new 393-horsepower X3 M50 - you could get the chance soon. BMW is kicking off its 2025 Ultimate Driving Experience ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...