Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Cracker Barrel is set to give away free gas and food to lure belt-tightening customers back to the chain restaurant. As Americans struggle with soaring gas prices and high grocery bills, Cracker ...

Cracker Barrel is suspending its restaurant remodeling plan. The chain had only remodeled four stores with a more modern design. The reversal follows Cracker Barrel unveiling a new logo, which ...

Hey, never mind! Cracker Barrel announced Tuesday that they were hitting ctrl + z on their logo redesign. After inciting rage on both sides of the aisle, spurring conversations about private equity ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel is going back to its roots. After months of criticism over its rebranding efforts, which only intensified when a new logo was introduced and conservatives like President Donald Trump ...

NASHVILLE, Tenn. (WSMV) - Cracker Barrel is pushing back against a billboard that was put up in West Nashville this month, which reads: “Fire the CEO.” The restaurant released a statement to WSMV4 ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...

Shares of Cracker Barrel Old Country Store dropped roughly 7% on Thursday after the restaurant unveiled its new logo as part of a larger brand refresh. Cracker Barrel has said the refresh will still ...

After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

Cracker Barrel has seen a rebound after a failed rebrand attempt last year. The company's recovery is attributed to bringing back traditional menu items and Americana-themed merchandise. A 2025 plan ...