The Barbie Doll has undergone massive character changes since Mattel Inc released her at the North American International Toy Fair in New York City on March 9, 1959—a date that is now connected with ...
Mattel, the 73-year-old toy company that owns brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, announced this week that it is launching a new division, Mattel Films, focused on ...
Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
Margot Robbie plays Barbie in "Barbie," which is set to hit theaters Friday. But the bubblegum pink upbeat vibe the movie projects is at odds with the behind-the-scenes battle over who created Barbie.
Mattel and Sports Illustrated are teaming up this year to put Barbie on the cover of a limited number of SI's Swimsuit edition. And that sexualization of a little girl's play doll fits into a strange ...
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