Colds and viruses aren’t the only things people “catch” from one another. Behavior can be contagious, too. From moods and habits to gestures and social norms, humans are constantly influencing each ...

In June of 1962, dozens of workers in a textile factory came down with the same physical symptoms–rashes, numbness in the hands and feet, and episodes of nausea. It was initially believed that the ...

"The social contagion of behavior through networks can help us understand how and why new norms, products, and ideas are adopted." Initially, researchers thought highly clustered ties that are close ...

Consumer behaviour is influenced by more than objective attributes such as price and functionality; it also reflects underlying psychological processes whereby perceptions of products or people are ...

Now 18 months into the COVID-19 pandemic, the delta variant has some states hitting record numbers of new cases with hospitals bursting at the seams. Nationally, just over half of Americans have been ...

It’s not too late to fight climate change with a long-overdue policy that would have surprisingly broad impact, an economist says. By Robert H. Frank The United States has been stalled in its approach ...