"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Tied to popular trends like color drenching and color blocking, the shade supports a shift toward serene, versatile palettes. Available at Home Depot, the paint headlines Behr’s 2026 Color Trends ...

From the bubblegum pink hues of Barbiecore to the orangey-reds of “tomato girl summer,” this year has seen a diverse palette of trending colors — and it still has five months to go! But paint ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

Appearance after three years summarizes performance after one year of our accelerated weathering (i.e. equivalent to three years on a vertical wall).